Meta Ads · E-commerce · Kosovo
Tutla.shop
Personalised phone cases and mugs, sold through Instagram DM. We run Meta Ads for profile visits and messages, and rotate the creatives that work.
Results
1.38M
impressions (1,376,913 in total)
Source: Meta · lifetime
27,447
profile visits on Instagram
Source: Meta · lifetime
840
conversations started in DMs
Source: Meta · lifetime
Tutla is an Instagram-first shop in Kosovo selling personalised phone cases and mugs. Orders come in by direct message, so the goal of the ads is profile visits and conversations, not website clicks.
We run Meta Ads on Instagram and Facebook and rotate the creatives that work. Lifetime, from €1,694 in ad spend: 1,376,913 impressions, 359,668 people reached, 27,447 profile visits and 840 conversations. Each is a separate Meta metric, not a funnel.
Best month: 6,132 profile visits and 195 conversations for €336, which averages €0.05 per profile visit and €1.72 per conversation. The client approved publishing these figures.
What we did
- Meta Ads campaigns for profile visits and messages
- Creative testing and rotation
- Monthly reporting on visits, conversations and cost
Built: Meta Ads for profile visits and messages · creative rotation · lifetime ad spend €1,694
Quote from the client: coming soon.