Google Ads · Landing page · Tracking · Canton Zurich, Switzerland
Spitex Rely
Private home care in Zurich and the surrounding area. We run their Google Ads, built the /neuaufnahme landing page, and track every call and WhatsApp message.
Results
179
calls from Google Ads in 6 months
Source: Ads-tracked calls
4
new patients in one week
Source: Client-confirmed
5 vs 2
Our tracking found 5 ad calls where Google reported 2
Source: Fluturix call tracking vs Google Ads
Spitex Rely is a private Spitex (home-care) provider in the canton of Zurich. Families usually look for care at short notice, so most new patients start with a phone call or a WhatsApp message, not a form.
We built a dedicated /neuaufnahme (new admissions) landing page in German, set up Google Ads Search campaigns around town + service searches, and tracked every tap on the phone number and the WhatsApp button as a conversion. Each ad call triggers an instant alert, and the phone log is reconciled with the ads every day.
That reconciliation is why we can say more than Google can: in one week our tracking found 5 ad calls where Google Ads reported 2.
What we did
- Google Ads Search campaigns, town + service keywords
- Negative keyword lists and presence-only geo targeting
- German /neuaufnahme landing page with call and WhatsApp buttons
- Call and WhatsApp conversion tracking (gtag)
- Instant call alerts and a daily phone-log vs ads check
Built: /neuaufnahme landing page · call + WhatsApp tracking · instant call alerts · daily call reconciliation
Quote from the client: coming soon.